Drafting AI-generated blog posts
Qabiria partnered with a multinational pharmaceutical company to publish blog posts in Spanish promoting a digestive health supplement. Using generative artificial intelligence to create the content, our copywriter subsequently corrected and integrated the texts to make them comply with the client’s strict internal regulations.
The quality of the content generated and the regularity of delivery have allowed us to post to our blog as frequently as planned, without being delayed due to our rigorous internal compliance controls. In the rare cases where changes were needed, Qabiria responded promptly, making the requested corrections within hours.
10
articles
20
images
1200
words per article
About Multinational pharmaceutical company
Pharmaceutical industry leader with global presence, with over 150 years of history. It is active in major market segments, from traditional medicines to cutting-edge therapies and consumer health.
Case study summary
| Industry | Healthcare |
|---|---|
| Services | Content writing |
| Languages | Spanish |
The challenge
Per far fronte all’agguerrita concorrenza nel segmento degli integratori alimentari, una nota casa farmaceutica voleva pubblicare una serie di articoli dedicati a un nuovo prodotto per la salute del sistema digestivo sul mercato spagnolo.
In all, there were 10 blog posts, consisting of as many 1000-1200 word articles and 20 images, one on the cover and another in the body of the text. With tight timelines and a limited budget, we had a twofold requirement: content had to generate traffic and engagement, but also pass strict internal compliance checks.
The solution
In order to speed up delivery and keep costs down, Qabiria proposed to their content manager to publish a series of articles and images generated by artificial intelligence and revised and corrected by our copywriter, following the client’s style guide.
During a video call we agreed on the topics to be covered: digestive well-being, good eating habits, the benefits of vitamins and other active ingredients in the product, and the negative effect of factors such as stress and an unbalanced diet.
After that, Qabiria defined and optimized the prompt structure needed to generate each piece of content, both textual and graphical. The prompts were submitted to the leading generative AI chatbots, such as ChatGPT, Google Gemini, Claude.ai and Midjourney to choose the best result to work on.
Once the drafts were selected, they were subjected to a thorough review, to correct inaccuracies, improve style, and to supplement them with data and clinical studies, to be cited according to the client’s specifications. Only after this careful review was content delivered at the rate of two full articles per week.
The result
On the product blog, the client posted the articles and images we produced, and the results of implementing the proposed strategy were visible within a few months. Regular publication of high-quality content attracted more visitors to the product site, increasing organic traffic significantly.
In parallel, the articles generated by artificial intelligence and integrated and refined by our copywriter, generated considerable interest among users, with increased engagement especially through social media shares and interactions on the site.
In addition, content optimized for relevant keywords, such as digestive disorders and active ingredients of the product, helped improve the blog’s search engine rankings, increasing the brand’s visibility and authority in the market segment.
In summary, the collaboration with Qabiria has enabled the client to achieve tangible results in terms of visibility, audience engagement and conversions, achieving the set goals within the set timeframe and budget, because by automating content generation and optimizing the process, the client has saved significantly in terms of time and cost compared to a traditional content creation approach.
Further Reading
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