Adapting content and layout for Homelink
Homelink, one of the world’s largest home exchange communities, turned to Qabiria to adapt marketing content from French to Spanish.
The Qabiria team contributed a great deal of ideas to achieve the goal we had set for ourselves: relaunching Homelink’s business in Spain.
1953
foundation year
13
thousand subscribers
27
local managers
About Homelink España
Homelink España is the Spanish branch of the international association Homelink International, which has been dedicated to vacation home exchange since 1953. Homelink has over 13,000 members worldwide and is a leader in its field.
Case study summary
| https://homelink.org | |
| Industry | Tourism |
| Services | Specialized translation, Layout |
| Languages | Spanish |
The challenge
Gerald Gomez, who manages and organizes Homelink’s operations in Spain, had long wanted to offer members new products and services with the goal of building loyalty among existing members and expanding the number of new ones.
However, external help was necessary to carry out the various proposed marketing actions.
The solution
Homelink España then turned to Qabiria. Initially, Qabiria was commissioned to translate Homelink’s corporate materials into Spanish, ensuring consistency and accuracy in the transposition of corporate messages and values.
Subsequently, in light of the positive results and established trust, Homelink expanded the collaboration. In addition to translation, Qabiria was responsible for content review and adaptation, layout of an illustrative brochure, and restyling of the brand’s graphic image.
Result
Within the space of a few weeks, Qabiria delivered a draft of the translated, formatted and rebranded brochure.
The intervention was embedded in a broader context of strategic support: a number of sessions were held focused on Homelink España’s corporate strategic lines and the next steps to be taken, mainly concerning the development of the corporate website.
One of the translated materials, the brochure (low-resolution copy):
Further Reading
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