Website translation and adaptation in 6 languages for Jamendo
Qabiria offered marketing content translation and adaptation services to Jamendo, a leading platform for independent music, focusing specifically on the website.
After evaluating the different alternatives on the web and local market, Qabiria emerged as the option with the best value for money. After a year of partnership, we are fully satisfied and Qabiria has demonstrated excellent professionalism and competence.
6
target languages
500
web pages for SEO
65
thousand words
About Jamendo
Active since 2005 and headquartered in Luxembourg, Jamendo is the industry-leading platform dedicated to independent musicians and the purchase of commercial licenses for background music broadcasting and multimedia production. It allows artists to upload their tracks and other users to purchase a commercial licence, as well as listen to and download them for free for personal use. It has also recently added an innovative custom music composition service to its offerings.
Case study summary
| https://www.jamendo.com/ | |
| Industry | E-commerce |
| Services | Website translation, SEO |
| Languages | German, Spanish, Italian, Polish, Portuguese, Russian |
The challenge
Until 2014, Jamendo’s international team provided the website translations internally, but since the periodic updates had become too frequent and voluminous, it decided to turn to Qabiria to outsource the translation service.
The solution
Qabiria was able to listen and adapt to Jamendo’s needs, establishing an open and transparent partnership from the very beginning. Drawing on the experience gained over the years in the field of web localization, Qabiria then selected the best linguists for this assignment, forming a team to respond quickly and positively to client requests, regardless of frequency or volume.
Qabiria was responsible for the translation and adaptation of Jamendo’s new website into German, Spanish, Italian, and Polish, the semiautomatic generation of about 500 specific pages for web optimization, including in English and French, and the translation of mailing and marketing campaigns and AdWords.
Then in May 2015, Jamendo also added Russian and Brazilian Portuguese to its multilingual offering, totaling between 40,000 and 65,000 words, depending on the target language.
The result
In an industry as fierce as music licensing, it is critical to meet the timeline for launching updates and new versions of the site. Starting in 2014, Qabiria made it possible for Jamendo to launch the various international versions of the site almost simultaneously.
Jamendo has been able to meet the needs of its growing international user base by ensuring a consistent, high-quality user experience in all supported languages. The collaboration between the two companies has demonstrated that a careful and focused approach to localization and translation can make all the difference in achieving business goals in a global and competitive environment.
Further Reading
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