7 ways to increase engagement and reach on Facebook

Undoubtedly the most popular social media platform, Facebook, is also a tool for marketing and promotion for companies and brands. If you are looking to increase your reach and engagement on this platform, there are a few things you can try.

1. publish at least once a day;
2. use hashtags in your posts;
3. answer quickly to comments and messages;
4. share links to interesting articles or videos related to your business;
5. encourage people to visit your website by including a link in each post;
6. creates sweepstakes through photo quizzes or surveys;
7. create an event aimed at the audience that is interested in what you sell.

Post at least once a day

Posting on Facebook is a good way to keep your "friends" up to date on what your company is doing and where it stands. Posting once a day is important because it will help keep the audience engaged and build a loyal following.

People tend to see posts more frequently when they are published during the day rather than just once in the evening. This tactic will help you ensure that your content is seen by as many people as possible. You can use online tools to detect when your audience is most active and adjust your schedule accordingly, including taking into account the time zone.

But beware: according to several researches, there is no better time to publish. At least that is what Buffer experts say in their guide: "Best Time to Post on Facebook in 2021: A Complete Guide."

Posting daily increases fan and follower engagement. Generally, most of them are active during weekday mornings and evenings, so posting once a day will make their lives easier as they can interact with your posts at these times instead of having to wait until the end of the day when there is less activity from other users.

This simple strategy can help you increase interaction with your account on a daily basis, which could bring you more likes and shares.

Use hashtags in your posts

The more people who use hashtags in their posts, the higher your reach will be. So, we recommend that you research the hashtags that relate to your business and use them as much as possible.

You can also inquire about trending topics in other social media to find insights into what to share with followers of certain companies or brands you want to follow.

Try not to overdo it: adding 1 or 3 hashtags is enough. More than this amount risks clouding your message.

Respond quickly to comments and messages

Responding quickly to comments and posts is a key marketing strategy on social media. Responding as soon as possible will help keep your audience interested and engaged.

You will have the opportunity to engage your audience and also to answer possible questions. It’s easy to get lost in the myriad of online comments, which is why responding quickly will keep you on top of the conversations that matter to you.

Also, by responding to your followers more often, you will allow them to stay involved in your business more easily. When people feel like they can connect on a personal level with your business, they are more likely to feel the need or want what you are selling.

When you respond quickly, you also show customers that it is important for you to have a genuine dialogue with them. This will make them feel more comfortable when you follow and engage them with your brand on social media (or elsewhere).

If your audience is international, consider English as the main language of communication. If you are focusing on a particular country, you might hire a social media manager who can write fluently in the languages of that country.

Share links to interesting articles or videos related to your business

Share links to interesting articles or videos related to your business: you can share any content directly from the company’s web page, blog articles and social media channels, as well as educational material, for example infographics and tutorials, and industry news stories. This is a great way to get you to reach people who are interested in what you do and, at the same time, show all the good things happening within your brand.

Encourage people to visit your website by including a link in each post.

By including a link in each of your posts, you will give your followers an easy way to visit your website and also help them get a better idea of what your business is about and whether it is a good fit for them.

Also, by including links in your posts, you will increase the likelihood that people will find you on Facebook when they search for companies like yours. Remember, more "likes" and shares mean more traffic!

Create sweepstakes through photo quizzes or surveys

Create sweepstakes through quizzes or photo surveys. Create a quiz for your audience to take and then share the results in an announcement post, visible to all your followers. You can make it so that only people who have already liked the page see this post by making it private (only for those people). One could also create a poll and offer different prizes depending on the percentage of votes they get from their friends or fans.

Create an event aimed at the audience that is interested in what you sell

To create a successful event, it is important to understand your target audience and the type of content they are most likely to be looking for. The first step would be to find out who will be attending this specific event using tools such as Google Analytics or Facebook Insights to identify demographics in order to improve the marketing strategy. The second, would be to find out what other events people with similar interests have attended recently and use this information to create of new posts, which will increase engagement from these users.

In addition to these 7 tips, remember to write your Facebook posts following the rules of good copywriting. Your writing must be clear, logical, structured, concise, error-free, coherent and persuasive.